We are a unique marketing and promotional partner for your products and services.
Traditional marketing and advertising agencies produce a marketing concept in return for a fee. Another fee is charged for implementing the campaign. Clients pay regardless of whether the promotion is successful and additional sales generated or not.
Contrasting to the usual model, with our chosen product partners, we not only design the marketing campaign, we also fully fund it from our own resources. Rather than being paid a flat fee, we take a share of the increased revenues generated through our work. This is why we refer to ourselves as your ‘marketing partner’. When we help you win, we also benefit. If we cannot help you increase revenue, we do not get paid.
You are assured of our total commitment because our interests align with yours.
We operate through a private limited company registered and incorporated in Hong Kong.
The full details of the incorporated entity are:
Name: Syntropy Limited
Registered Company Number: 3256539
Registered Company address: Suite C, Level 7, World Trust Tower, 50 Stanley Street, Central, Hong Kong
We have several ‘trading styles’ or trading brand names for different products which belong to Syntropy Limited. These brands are under our legally incorporated ‘umbrella’ and are registered to this company because of promotional partnerships we either carried out historically or promotions we are carrying out currently. Where these trading styles are used, it will be made clear they are trading names of this limited company so that it is clear with whom you are dealing.
When you buy shares in a listed company, you clearly have an investment in it. Your investment is highly unlikely to provide you with any positive influence over how that company develops though or whether it will be profitable in future. You can read publicly available documents and hope the models and practices continue on a profitable trajectory. As you may know, most listed companies can simply suspend dividends payments or dilute shareholdings in a way that leaves the majority of small shareholders powerless. In fact, when investing in listed companies, you effectively surrender all power over your money in return for two things:
1. A dividend which, by any metric is now insignificant compared to the capital investment (and certainly much less than inflation); and
2. The hope that the share value will increase.
Our approach is to invest in projects that we have taken the time to understand in detail and to make the investment directly in to the promotion of that product or service rather than simply giving funds to management to use as they see fit (e.g. an investment in Microsoft or Apple).
Kaan Moore is the Managing Director. His working background was in derivatives trading (commodities and forex) and property investment and development. He has venture capital and joint venture investor experience.
Creatives – We have a team of innovative artists and creatives with extensive experience in advertising and product promotion.
Media Buyers – We have good relationships with well known Media Purchasers to ensure good value.
Accounting and Audit – EY South Africa.